Brand House 

Brand positioning: High luxury intelligent door control system

Brand mission: Inherit, innovate, and uphold family values.

Brand Vision: To forge the door of inheritance for a noble family

Brand proposition: Inheritance begins here

Target customers: High net worth individuals with family wealth management awareness

Brand tone: low-key and noble, reaching the level of orthodoxy

Support point: Ultimate quality, outstanding craftsmanship, excellent design, and the soul of inheritance